Strategic Social Media Marketing

Whether you're just beginning or already have a social media presence, it's time to piece everything together and ensure you're maximizing your time and effort.

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rogers communication social media
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university of alberta

Build the type of engagement that leads to real results with your social media marketing.

Business Social Media Marketing Services

Private Social Media Consulting & Social Media Training

One on one consulting session packages.

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Custom Social Media Strategy & Planning

The exact strategies and tactics to reach your social media marketing goals.

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Social Media Keynote Speaker

Consistently named crowd favorite at social media conferences across Western Canada.

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More Social Media Services

Everything from event social media marketing to social media management...  See a complete list of how I can help you!

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Digital Marketing Training, Consulting & Workshops

31% of businesses say they don’t know how to use social media marketing effectively.

I’ve seen firsthand how business owners and in-house marketers struggle with ideas for what to post, get frustrated over little to no engagement and waste tons of money boosting posts, relying on metrics that don’t matter.

You know your business should be on social media, but you’re not sure how to use it or why it’s so important. I won’t lie, if you’re just starting out on social media for your business, it can be tough, but you don’t have to do it by yourself! I will help you:

> Attract attention from new clients and customers
> Maintain a strong relationship with existing customers
> Maximize the return of your social media investment
> Feel confident in executing your social media marketing
> Stop second guessing the types of content that not only engages but converts

"Work with Beverley if you're looking to take your social media to the next level."

"We knew we wanted to use social media marketing to promote our 5th Annual Uniquely Me Fundraising & Fashion Gala, but were overwhelmed by doing it ourselves. Beverley Theresa came in and executed what we needed strategically and grew our engagement and reach for the event exponentially. She is results-oriented, extremely knowledgeable and her experience and passion for social media is evident in her work.

Her practical, tell it like it is personality is so refreshing, it's easy to see why companies seek her out specifically. Definitely, work with Beverley if you're looking to take your social media to the next level."

- Laura Tailleur, Event Committee Member, Edmonton Down Syndrome Society, Uniquely Me

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Social Media Marketing News, Advice & Strategist Life

280 Characters on Twitter & Why We Can’t Have Nice Things

Now that the doubled character limit of 280 has been implemented across accounts (I still know some people who haven't been able to use 280 characters yet) I wanted to ...
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how to get my business found online

Guest Post: 5 Ways to Get Customers to Find Your Business Online

Today’s digital world offers numerous opportunities to every user around the globe. From finding friends to shopping online, the internet delivers convenience at every corner. When it comes to marketing ...
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tips for creating a digital communication strategy

Crafting a Digital Communication Strategy

In today's marketplace one-way communication mediums (or, as I like to call them, one-sided broadcasting tools) such as print, radio and television aren't enough to get you the sale. Potential ...
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twitter changes character limit to 280 characters

ICYMI: Twitter is moving to 280 characters

Yes, you heard it. Twitter is upping their character limit and I'm not sure how I feel about it. Twitter Love Twitter was my first love (errr in regards to ...
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Edmonton Social Media Training

When Rogers Small Business Centre asked if I wanted to be part of their Small Business Speaker Series I jumped at the chance. Edmonton, of course (and thankfully), was on ...
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review of the social media app post planner

Post Planner Review: A Social Media Engagement Tool

Post Planner has been on my radar for a couple years now. I see a lot of influential social media marketers reviewing the tool or recommending it. I had always ...
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How To Create Social Media Content That Converts

Rogers Small Business Speakers Series I'm super excited to invite you to the Rogers Small Business Speakers Series. This free event is taking place at Small Business Centres across Canada, ...
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The Latest Social Media #Fail

So if you're following me on Twitter, you might have caught the "I need some popcorn while watching this trainwreck" moment. You know the kind, a business fucks up on ...
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Best Practices to Increase Social Media Engagement

Engagement is a vital metric when it comes to reporting on social media marketing activities. By engagement I mean likes, shares, comments, clicks, etc. If you're pushing amazing content that's ...
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Let's work together to optimize your social media marketing.

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